National Breast Cancer Awareness

October is National Breast Cancer Awareness Month (NBCAM). Here is a history of the development of NBCAM.

Beginning October 1, it will be impossible not to notice the color pink popping up everywhere. From golf balls to shoelaces, everyday items will be bathed in shades from neon pink to baby blush. October is National Breast Cancer Awareness Month (NBCAM), an annual health campaign to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment, and cure. 1 in 8 U.S. women will develop invasive breast cancer over the course of her lifetime, and breast cancer is the second leading cause of cancer death in women (second only to lung cancer). Local and national events include walks, races, fundraisers, fashion shows and lectures held throughout October. In Houston, the 2018 Komen Race for the Cure® will be held on Saturday, October 6, 2018. The 5K run and walk will begin at Sam Houston Park, located at 1000 Bagby.

The fact that breast cancer is now openly discussed is the result of decades of outspoken activism beginning in the 1970s, and driven in part by the women’s liberation movement. Before this, breast cancer was a condition that women experienced privately and silently, with shame rather than social support. Even the word “breast” was considered too scandalous for polite conversation. Because of the courage of women who spoke out about breast cancer, and the feminists who confronted the male-dominated medical establishment, the issue finally became part of the national discussion and lost its stigma. Today, breast cancer is no longer taboo; women, men, athletes, politicians, and children all proudly display pink ribbons to show solidarity with a loved one, or to signal their battle.

The History of the Pink Ribbon

1979

After the wife of a hostage taken in Iran began tying yellow ribbons around trees in her yard, the nation began to embrace the symbolic message of ribbons.

1990

AIDS activists created the iconic red ribbon which was worn by actor Jeremy Irons at the Tony Awards. Overnight, every charity, organization, and cause wanted a ribbon.

Early 90’s

Charlotte Haley, who battled breast cancer and also watched her daughter, sister, and grandmother stricken by the disease, introduced a peach-colored breast cancer awareness ribbon. She made them by hand in her home and distributed thousands of ribbons at supermarkets with cards that read: “The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon.”

1991

The Susan G. Komen Foundation, which had previously passed out pink visors, distributed pink ribbons at its New York City race for breast cancer survivors.

1992

Alexandra Penney, the editor in chief of Self magazine, was working on an issue for National Breast Cancer Awareness Month. Penney learned about Haley’s peach ribbon campaign and offered her national exposure through the magazine. Haley refused, saying that the magazine’s motivation was too commercial. Unable to use Haley’s peach ribbon for legal reasons, Self magazine opted for pink.

1993

Evelyn Lauder, Vice President of the Estee Lauder companies and breast cancer survivor founded the Breast Cancer Research Foundation and used the pink ribbon as its symbol. Estee Lauder placed the ribbon on its merchandise in department store makeup counters all over the country.

Soon Charlotte Haley’s peach ribbon was history, and her original idea became the iconic pink ribbon that is now the worldwide symbol for breast cancer.

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09/24/18 | 0 comments | in Chemotherapy Wigs, Custom Human Hair Wigs

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